Video Rules
Your Mission: Create a video EITHER exactly :25 or exactly :55 seconds.
Your Audience: Young drivers who are new to the road.
Your Topic:
Stop distracted driving. And like drivers, videos are better when they
are focused, so pick one type of distraction as the subject of your
video: Texting while driving, E-mailing, Tweeting, Facebooking, Snapchatting, or
anything else someone does with their thumbs and their phone instead of
keeping them on the wheel.
Why: Prevent serious car crashes and deaths.
How: You
have creative license. Just be sure it's in good taste and that you
DON'T film yourself or anyone else driving while distracted. See FAQ.
No
entry will be accepted with footage of a person ACTUALLY texting while
driving! But there are ways to get around it. See FAQ. Videos are
limited to to EITHER exactly 25 seconds or exactly 55 seconds. If your
video is selected as a winner and is distributed as an Ad Council PSA,
we will add on a 05 second end frame to make the full video 30 or 60.
You must be a high school junior or senior or a full-time college
student to participate. If you are under 18, your parent or legal
guardian must sign an eligibility form (we will contact you).
For a
full list of rules, please read the Official Rules. Please keep all
your unused video footage taken during the making of your film. If you
are the winning entry, the Ad Council will need the footage to turn your
video into a broadcast quality PSA. Please note that all original
footage filmed must be broadcast quality. To ensure this, please use the
following guidelines while filming: The use of a consumer or “prosumer”
camera, preferably high-definition (HD) quality; Film resolution for
all footage must be at least 720 x 480; If an iPhone or some form of a
flip camera is used, please shoot footage horizontally, not vertically;
Overall, please select the highest resolution possible with any camera
use.
Judging Criteria
- Ability to capture the attention of others, specifically, the attention of your peers.
- Persuade others to alter driving habits. Your film must resonate with teens and young adults and move them to action.
- Clarity of message - it must be understandable and well-structured.
- Creative expression - put your personal stamp on it.
- Video should be of good production quality.
Submitting Your Application
Submit
your video along with your contact information on or before April 1,
2017. We will not accept entries after that date. Don't wait until the
last minute.
Finalists will be notified late May 2017 and will
be chosen based on criteria provided in the application. Winners will be
chosen and announced on the website in June 2017. The winning video will
be selected by our celebrity judges and Project Yellow Light along with
associates from the Ad Council, Mazda, National Organizations for Youth
Safety (NOYS), U-Haul, VCU Brandcenter, The Martin Agency, and a select
group of experts.
All the videos will become property of Project
Yellow Light/Hunter Garner Scholarship. We request this so we may use
your video to promote safe driving to a broader audience and draw wide
attention to this important topic. We may also share your video on the
website or other digital platform (whether you’re the winner of the
scholarship or not). We are hoping to share these messages with young
adults across the country.
