Apply for the Scholarship

Step 1: Read the rules and criteria

Rules

  • No entry will be accepted with footage of a person ACTUALLY texting while driving! But there are ways to get around it. See FAQ.
  • Videos are limited to to EITHER exactly 25 seconds or exactly 55 seconds. If your video is selected as a winner and is distributed as an Ad Council PSA, we will add on a 05 second end frame to make the full video 30 or 60.
  • You must be a high school junior or senior or a full-time college student to participate.
  • If you are under 18, your parent or legal guardian must sign an eligibility form.
  • For a full list of rules, please read the Official Rules.
  • Please keep all your unused video footage taken during the making of your film. If you are the winning entry, the Ad Council will need the footage to turn your video into a broadcast quality PSA. Please note that all original footage filmed must be broadcast quality. To ensure this, please use the following guidelines while filming:
    • The use of a consumer or “prosumer” camera, preferably high-definition (HD) quality;
    • Film resolution for all footage must be at least 720 x 480;
    • If an iPhone or some form of a flip camera is used, please shoot footage horizontally, not vertically;
    • Overall, please select the highest resolution possible with any camera use.

Judging Criteria

  • Ability to capture the attention of others, specifically, the attention of your peers.
  • Persuade others to alter driving habits. Your film must resonate with teens and young adults and move them to action.
  • Clarity of message - it must be understandable and well-structured.
  • Creative expression - put your personal stamp on it.
  • Video should be of good production quality.
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Step 2: Submit your application

Submit your video along with your contact information on or before April 1, 2015. We will not accept entries after that date. Don't wait until the last minute.

Finalists will be notified late April 2015 and will be chosen based on criteria provided in the application. Winners will be chosen and announced in May 2015. The winning video will be selected by Project Yellow Light along with associates from the Ad Council, Mazda, National Organizations for Youth Safety (NOYS), VCU Brandcenter, The Martin Agency, and a select group of experts.

All the videos will become property of Project Yellow Light/Hunter Garner Scholarship. We request this so we may use your video to promote safe driving to a broader audience and draw wide attention to this important topic. We may also share your video on the website or other digital platform (whether you’re the winner of the scholarship or not). We are hoping to share these messages with young adults across the country.

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Step 3: Create your video

Fill out the form below for your video submission.

Your mission: Create a video EITHER exactly :25 or exactly :55 seconds.

Your audience: Young drivers who are new to the road.

Your topic: Stop distracted driving. And like drivers, videos are better when they are focused, so pick one type of distraction as the subject of your video:

  • Texting while driving
  • E-mailing, Tweeting, Facebooking or anything else someone does with their thumbs and their phone instead of keeping them on the wheel.

Why: Prevent serious car crashes and deaths.

How: You have creative license. Just be sure it's in good taste and that you DON'T film yourself or anyone else driving while distracted. See FAQ.

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MAKE A VIDEO. WIN A SCHOLARSHIP. SAVE A LIFE.
Project Yellow Light/Hunter Garner Scholarship is in partnership with the Ad Council, Mazda, National Highway Traffic Safety Administration and National Organizations for Youth Safety.