Step 1: Read the rules and criteria

Rules

• No entry will be accepted with footage of a person ACTUALLY texting while driving!
• Videos are limited to to EITHER exactly 25 seconds or exactly 55 seconds. If your videos is selected as a winner and is distributed as an Ad Council PSA, we will add on a 05 second end frame to make the full video 30 or 60.
• You must be a graduating high school senior or a full-time college student to participate.
• If you are under 18, your parent or legal guardian must sign an eligibility form.
• For a full list of rules, please read the Official Rules.
• Please keep all your unused video footage taken during the making of your film. If you are the winning entry, the Ad Council will need the footage to turn your video into a broadcast quality PSA. Please note that all original footage filmed must be broadcast quality. To ensure this, please use the following guidelines while filming:
  • The use of a consumer or “prosumer” camera, preferably high-definition (HD) quality;
  • Film resolution for all footage must be at least 720 x 480;
  • If an iPhone or some form of a flip camera is used, please shoot footage horizontally, not vertically;
  • Overall, please select the highest resolution possible with any camera use.

Judging Criteria

• Ability to capture the attention of others, specifically, the attention of your peers.
• Persuade others to alter driving habits. Your film must resonate with teens and move them to action.
• Clarity of message - it must be understandable and well-structured.
• Creative expression - put your personal stamp on it.
• Video should be of good production quality.

Step 2: Submit your application

Submit your video along with your contact information on or before March 17, 2014. We will not accept entries after that date. Don't wait until the last minute.

Finalists will be notified by April 25, 2014 and will be chosen based on criteria provided in the application. Winners will be chosen and announced in May 2014. The winning video will be selected by Project Yellow Light along with associates from the Ad Council, Mazda, National Organizations for Youth Safety (NOYS), VCU Brandcenter, and The Martin Agency.

All the videos will become property of Project Yellow Light/Hunter Garner Scholarship. We request this so we may use your video to promote safe driving to a broader audience and draw wide attention to this important topic. We may also share your video on the website or other digital platform (whether you’re the winner of the scholarship or not). We are hoping to share these messages with young adults across the country.

Step 3: Create your video

Fill out the form below for your video submission.

Your mission: Create a video EITHER exactly :25 or exactly :55 seconds.

Your audience: Young drivers who are new to the road.

Your topic: Stop distracted driving. And like drivers, videos are better when they are focused, so pick one type of distraction as the subject of your video:

• Texting while driving
• E-mailing, Tweeting, Facebooking or anything else someone does with your thumbs and their phone instead of keeping them on the wheel.

Why: Prevent serious car crashes and deaths.

How: You have creative license. Just be sure it's in good taste and that you DON'T film yourself or anyone else driving while distracted.