Official Rules

THIS CONTEST IS OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA. VOID WHERE PROHIBITED. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

1. Eligibility.

The "Project Yellow Light/Hunter Garner Scholarship" ("Contest") consists of three competitions, one for Video, one for Design and one for Radio. All competitions have two levels, one for high school juniors and seniors (or the equivalent thereof) ("HS Contest") and one for undergraduate college students between the ages of 17 and 25 at the time of entry ("College Contest"). The Contest is open to legal residents of the 50 United States and the District of Columbia, who, at the time of entry, are:

OR

Entrants into the HS Contest must meet the High School Criteria. Entrants into the College Contest must meet the College Criteria. Potential winners must be able to present proof of eligibility and failure to provide proof may result in disqualification. Immediate family members (children, siblings) of employees of National Organizations for Youth Safety ("NOYS"), the Ad Council, Project Yellow Light ("PYL") (the "Sponsor"), Mazda North America Operations ("Mazda"), the National Highway Traffic Safety Administration ("NHTSA"), U-Haul, Clear Channel Outdoor and iHeartMedia+Entertainment, Inc (“iHeart”) or their respective parent companies, subsidiaries, affiliates, and advertising and promotional agencies and anyone involved in the development, production, distribution of materials for, judging or coordination of this Contest (collectively, the "Contest Parties"), and persons living in the same household of such employees whether or nor related, are not eligible to enter or win. Entrants may enter individually or as part of a Team (a "Team") consisting of no more than four (4) members. If entering as part of a Team, the Team must designate one person as the group’s designated agent for purposes of the Contest who must enter the Team as set forth in Paragraph 3 below. For the purposes of these Official Rules, where a Video (as defined below) is submitted on behalf of a single individual, "Entrant" or "Primary Entrant" means the individual whose name and contact information is entered on the entry form. Where a Video is submitted on behalf of a Team, "Entrant" means all members of the Team, individually and collectively, and "Primary Entrant" means the designated agent for the Team. Each member of a Team must meet all of the Eligibility Criteria for the Team to be eligible to enter the Contest. In other words, if a Team is entering the HS Contest, all members of the Team must meet the High School Criteria. If a Team is entering the College Contest, all members of the Team must meet the College Criteria.

2. Contest Period.

The Video contest begins October 31, 2016 at 12:00:01 a.m. ET and ends April 1, 2017 at 11:59:59 p.m. ET (the "Video Contest Period"). The Design contest begins October 31, 2016 at 12:00:01 a.m. ET and ends March 1, 2017 at 11:59:59 p.m. ET (the "Design Contest Period"). The Radio contest begins December 15, 2016 at 12:00:01 a.m. ET and ends April 1, 2017 at 11:59:59 p.m. ET. PYL’s clock is the official clock for the purposes of this Contest.

3. How to Enter.

Primary Entrants for the Video contest must be a registered member of YouTube* in order to submit an entry.

TO ENTER, COMPLETE THE FOLLOWING STEPS:

For the Video contest:

For the Design contest:

For the Radio contest: 

*No Sponsorship or endorsement of the Contest Parties by YouTube is intended or implied; nor is YouTube associated with the Contest in any way.

IF FEWER THAN FIVE (5) QUALIFIED AND ELIGIBLE VIDEOS (FOR THE VIDEO CONTEST), FIVE (5) QUALIFIED AND ELIGIBLE DESIGNS (FOR THE DESIGN CONTEST) OR FEWER THAN FIVE (5) QUALIFIED AND ELIGIBLE RADIO RECORDINGS (FOR THE RADIO CONTEST) ARE SUBMITTED IN THE HS CONTEST OR THE COLLEGE CONTEST, THEN THAT PORTION OF THE CONTEST WITH TOO FEW SUBMISSIONS SHALL IMMEDIATELY TERMINATE AND NO WINNERS WILL BE NAMED. Contest Parties shall have no liability whatsoever (including any liability or obligation to award a prize) to any Entrant should the Contest be terminated as a result of this lack of participation.

4. ENTRY CRITERIA AND OBJECTIVES.

Videos, Designs and Radio spots should target teens and young adult drivers just taking on the road. Entries should focus on the importance of avoiding distractions while driving specifically texting while driving. Videos, Designs and Radio spots may include other people, but Entrants must have permission from all individuals who appear in or are mentioned in the Video, Design or Radio spots to use their name, voice and/or image and they must be willing to grant the rights set forth in these Official Rules. If they are not willing, please do not use them in your entry. If requested, Entrants must be able to provide Sponsor with such permission on a form acceptable to Sponsor.

If the Video, Design or Radio spots includes any facts and statistics, those facts and/or statistics must come from www.Distraction.gov. This website provides the most up-to-date and factually correct date related to distracted driving.

Videos must:

Video submission guidelines:

Preferred formats:

FOR DESIGN ENTRIES: Designs must:

Be a horizontal image Be original Make an effort to follow outdoor advertising best practices Follow the technical specifications for Clear Channel Outdoor Digital Bulletin Production:

Overall, please select the highest resolution possible when taking photos or creating artwork for inclusion in your design.

FOR RADIO ENTRIES: Radio must: 

Radio specs

TIPS FOR RECORDING RADIO: 

Other tips found online (may be helpful for those new to recording radio):
https://www.strategicmediainc.com/newsroom/top-ten-keys-creating-great-radio-ads 
http://www.wikihow.com/Write-a-Radio-Ad  

FOR VIDEO, DESIGN AND RADIO: The entry may not:

Winning Entrants must provide PYL with their Video, Design or Radio in its original format. For the Video contest, entrants must provide all original unused footage taken when making the Video as the First Place winning entry will have the opportunity for their Video to be considered for use as a Public Service Announcement ("PSA"), in the Sponsor’s sole discretion. Please retain a copy of your Video entry and all related materials Video footage and materials. Failure to do so may result in disqualification and selection of an alternate winner. For the Design contest, entrants must provide all the original artwork as the winning entry will have the opportunity for their Design to be considered as a Public Service Ad, in the Sponsor’s sole discretion. Please keep all artwork and related materials. Failure to do so may result in disqualification and selection of an alternate winner. For the Radio contest, entrants must provide all original audio as the winning entry will have the opportunity for their Radio to be considered as a Public Service Ad, in the sponsor’s sole discretion. Please keep all related materials. Failure to do so may result in disqualification and selection of an alternate winner. 

5. Judging Criteria.

All eligible entries received will be judged by a qualified panel of judges as well as representatives from Mazda, Clear Channel Outdoor, iHeart, Ad Council, PYL, Martin Agency, Pereira & O’Dell, NOYS, U-Haul and other experts on the basis of the following equally weighted criteria (collectively, the "Judging Criteria"):

In the event of a tie, an additional tie-breaking judge selected by Contest Parties will determine the winner between the tied Entrants based on the Judging Criteria.

6. Winner Notification and Verification.

The potential winning VIDEO Entrants will be notified on or about May 30, 2017 via the phone number and/or email address provided by Primary Entrant during registration. The potential winning RADIO entrants will be notified on or about May 30, 2017, via the phone number and/or email address provided by Primary Entrant during registration. The potential winning DESIGN Entrants will be notified on or about March 31, 2017 via the phone number and/or email address provided by Primary Entrant during registration. The potential winning Entrant (and all members of Entrant’s Team if entered as a Team) must execute and return to Sponsor within five (5) business days after the date of receipt or other date specified by Sponsor (i) an affidavit of eligibility; (ii) a publicity release (where legal); (iii) a liability release; (iv) an assignment of rights in and to the potential winner’s Video; and (v) if requested, an agreement waiving any union or other fees for the broadcast of the PSA (collectively, the “Releases”). If any potential winning Entrant is under the age of majority in the state in which he/she resides, then the parents or legal guardian of the potential winning Entrant must execute and return the Releases. If the potential winner(s) (i) cannot be reached or does not respond to notification within forty-eight (48) hours (for a Team this means the Primary Entrant), (ii) fails to sign and return a completely executed set of Releases within the designated time period, or (iii) fails to comply with these Official Rules, the potential winner(s) may be disqualified, in the sole discretion of Sponsor, and in such case will forfeit the prize. If a potential winner is disqualified for any reason, then Sponsor will choose the Entrant with the next highest score as the alternate potential winner. If any Team member of a group Entrant is disqualified for any reason, the entire Team will be disqualified. In the event of a dispute as to the identity of an Entrant, entry will be deemed made by the authorized account holder of the email address submitted at the time of entry. The "authorized account holder" is the natural person who is assigned to the email address by an internet access provider, online service provider, or other organization that is responsible for assigning email addresses or the domain associated with the submitted email addresses or the domain associated with the submitted email address. Potential winners may be required to show proof of being the authorized account holder

7. PRIZES.

VIDEO CONTEST:

One (1) first, second, and third place prize will be awarded in the HS Contest and College Contest for a total of six (6) prizes.

First Place: Two (2) first place winning Entrants (one from the HS Contest and one from the College Contest) will each receive a $5,000 scholarship, and their Video will have the opportunity to be considered for use as the basis for a PSA for the Ad Council, which could be distributed nationally to over 1,600 television stations by June 2017. The approximate retail value of the PSA is indeterminable.

Second Place: Two (2) second place winning Entrants (one from the HS Contest and one from the College Contest) will each receive a $2,000 scholarship.

Third Place: Two (2) third place winning Entrants (one from the HS Contest and one from the College Contest) will each receive a $1,000 scholarship.

DESIGN CONTEST:

One (1) first place prize will be awarded in the HS Contest and the College Contest for a total of two (2) prizes.

The two (2) winning Entrants (one from the HS Contest and one from the College Contest) will each receive a $2,000 scholarship and their Design will have the opportunity to be considered for use as the basis for an Out of Home/Outdoor PSA by the Ad Council, which could be displayed on billboards across the nation. The approximate retail value of the PSA is indeterminable.

RADIO CONTEST:

One (1) first place prize will be awarded in the HS Contest and the College Contest for a total of two (2) prizes.

The two (2) winning Entrants (one from the HS Contest and one from the College Contest) will each receive a $2,000 scholarship and their Radio entry will have the opportunity to be considered for use as the basis for an iHeartPSA by the Ad Council, which could be aired on radio stations across the nation. The approximate retail value of the PSA is indeterminable.

8. PRIZE CONDITIONS.

If a prize winning Video, Design or Radio spot was submitted by a Team Entrant, then the prize will be divided equally among all members of the Team included on the entry form. No substitution of any prize is offered. Scholarships will be awarded in the form of a check, and must be used solely toward the fees (including, supplies) for attending an accredited U.S. college or university. PRIZE WINNING ENTRANTS ARE LIABLE FOR ALL TAXES IN CONNECTION WITH ANY PRIZE AWARDED HEREUNDER. Winning Entrants hereby agree and acknowledge that Sponsor may be required to prepare an IRS FORM 1099 for Entrant and supply such information (which may include copy of photo identification, birth date and social security number) to the local, state and federal taxing agency in accordance with all applicable laws. In the event of waiver or forfeiture of a prize, the Sponsor may substitute or select an alternative potential winner. If a prize, or any portion thereof, for any reason cannot be awarded, Sponsor reserves the right to substitute such prize with another prize of equal or greater value, as determined by Sponsor in its sole discretion. Sponsor reserves the right to increase scholarship prize values, in its sole discretion. First place winning Entrant must provide Sponsor with the original files and all related footage taken when making the Video, or artwork when making the Design. Any individuals in the Video, Design or Radio spot of a winning entry must sign agreements waiving any union or other fees for the broadcast or display of the PSA in such forms as may be required by Sponsor or applicable unions before the entry can be considered for potential use as a PSA. Failure to sign such forms may result in disqualification at Sponsor’s sole discretion.

9. GRANT OF RIGHTS AND PUBLICITY.

By submitting a Video, Radio spot or Design in this Contest, all Entrants grant to Contest Parties an exclusive worldwide, perpetual, unlimited, irrevocable, royalty-free right and license (the “License”) to use, edit, adapt, modify, reproduce, publicly display, publish, publicly perform, transcode, make derivative works from, or otherwise make any use of their Video, Design or Radio spot (and if a winner, the related raw unused Video footage or Design artwork or Radio recording) in any media and content whether now existing or later invented without any restrictions, right of approval or advance notification to the Entrants of any kind, for commercial or non-commercial purposes, including without limitation, in future trade, publicity and/or advertising for such Contest Parties products and/or services, unless prohibited by law. The winning Entrants further grant to Contest Parties a License to use the winner’s individual name (first and/or last), hometown, place of residence, photo, image, voice, and likeness, in connection with the Contest and/or Video, Radio spot or Design in any manner and in any media and content whether now existing or later invented without any restrictions, right of approval or advance notification to the Entrants of any kind, for commercial or non-commercial purposes, including without limitation, in future trade, publicity and/or advertising for such Contest Parties products and/or services, unless prohibited by law. Entrants further agree: (i) that Contest Parties may exercise any and all rights hereunder without attribution, notification or compensation to Entrants; (ii) that Contest Parties shall have the right to freely assign their rights hereunder, in whole or in part, to any other person or entity, without notification or approval by Entrant; (iii) that Contest Parties shall have no obligation (express or implied) to use the entry in any manner and Entrants shall not be entitled to any damages or other relief by reason of Contest Parties use or non-use of Entrants' submission; (iv) to be bound by these Official Rules and the decisions of the judges; (v) that Entrants and may be contacted by Contest Parties by telephone, mail or email regarding this Contest; and (vi) to sign and deliver to Contest Parties such documents as Contest Parties may reasonably require to effectuate the rights granted herein.

10. REPRESENTATIONS AND WARRANTIES AND INDEMNIFICATION.

Entrants represent and warrant that: (i) the entry is Entrants’ original work; (ii) the entry does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (iii) Entrants have obtained written permission from each person whose name, likeness, voice or other intellectual property is used in the entry ; and (iv) the publication of the entry (or related Video footage, Design artwork or Radio recording) by Contest Parties will not infringe the rights of any third party. Entrants will indemnify and hold harmless, Sponsor and the other Contest Parties from any third party claims to the contrary and any third party claims arising out of or related to Entrants’ Video, Design, Radio recording (or related footage or artwork) or participation in the Contest.

11. LIMITATIONS OF LIABILITY AND RELEASE.

Sponsor and other Contest Parties are not responsible for: (i) technical problems or technical malfunction which may affect the operation of the Contest, including, but not limited to, any of the following occurrences (a) hardware or software errors; (b) faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; (c) errors or limitations of any Internet Service Provider (“ISP”), servers, hosts or providers; (d) garbled, jumbled or faulty data transmissions; (e) failure of any e-mail transmissions to be sent to or received; (f) any inability to upload or download any information in connection with participation in the Contest; or (g) inaccessibility of the Website, in whole or in part for any reason; (h) lost, late, delayed, corrupted or intercepted e-mail or Video transmissions; (ii) unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; (iii) destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an account used in connection with the Contest, including but not limited to, undeliverable contact attempts that result from any form of active or passive e-mail filtering or for insufficient space in Entrant’s account to receive e-mail; (iv) any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Website; and (v) any personal injury, or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest, use of the Website, or the download of any information from the Website. BY ENTERING, EACH ENTRANT AGREES FOR ENTRANT AND FOR ENTRANT’S HEIRS, EXECUTORS, AND ADMINISTRATORS TO RELEASE AND HOLD HARMLESS THE CONTEST PARTIES, YOUTUBE AND ITS SUBSIDIARIES AND THEIR RESPECTIVE AFFILIATES, PARENTS, OWNERS, FRANCHISEES, OFFICERS, DIRECTORS AND EMPLOYEES (COLLECTIVELY, THE “RELEASED PARTIES”) FROM AND AGAINST ANY LIABILITY, CLAIM OR CAUSE OF ACTION (INCLUDING WITHOUT LIMITATION, DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES), INCLUDING, BUT NOT LIMITED TO, PERSONAL INJURY, DEATH, OR DAMAGE TO OR LOSS OF PROPERTY, WHETHER CAUSED BY NEGLIGENCE OR NOT, ARISING OUT OF PARTICIPATION IN THE CONTEST OR RECEIPT OR USE OR MISUSE OF ANY PORTION OF THE PRIZE, ENTRY OR PARTICIPATION IN THE CONTEST OR IN ANY CONTEST OR PRIZE RELATED ACTIVITY, OR ANY ACCESS TO OR USE OF THE CONTEST WEBSITE, OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION OR INVASION OF PRIVACY, OR MERCHANDISE DELIVERY.

12. INTELLECTUAL PROPERTY INFRINGEMENT.

To the extent that any Video uploaded to YouTube appears to infringe upon the intellectual property interests of a third party, that third party should notify YouTube using its DMCA notification system (available at http://www.youtube.com/t/dmca_policy). Contest Parties have no control over the content of Videos, and so take no responsibility for any Video that may infringe upon the intellectual property rights of another.

13. GENERAL TERMS.

Sponsor or its designated representative has the right, but not the obligation, to monitor/screen Video, Radio and Design submissions. By entering, Entrants acknowledge that Contest Parties have no obligation to use or post any Video, Design or Radio submission. If for any reason the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion, to cancel, modify or terminate the Contest or any portion thereof. ANY ATTEMPT BY AN ENTRANT OR OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION, INCLUDING BUT NOT LIMITED TO ANY FRAUDULENT CLAIMS, MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS – AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES FROM ANY SUCH INDIVIDUAL, TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION. Proof of making an entry will not be deemed to be proof of receipt by Sponsor. Any use of robotic, automatic, programmed or like entry methods will void all entries affected by such methods and be deemed tampering. Persons engaging in any of the foregoing activities may be disqualified. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. By participating, Entrants agree to be bound by these Official Rules and the decisions of Sponsor and judges and waive any right to claim ambiguity in the Contest or these Official Rules. Sponsor reserves the right to make changes or additions to these Official Rules and/or change the dates of the Contest at any time.

14. CHOICE OF LAW.

This Contest is offered only in the United States and is governed by the laws of the State of Virginia. By entering, Entrants consent to the jurisdiction and venue of the federal, state and local courts located in Richmond, Virginia for the resolution of any disputes.

15. PRIVACY POLICY.

Please read the Project Yellow Light privacy policy located here for more information about the PYL information collection and use practices.

16. WINNERS LIST.

Winners’ names will be posted on the Website after the winners are confirmed. You may also mail-in for a winner’s list, by sending a self-addressed stamped envelope to: c/o Julie Garner, Project Yellow Light (at the address listed below).

17. SPONSOR.

Project Yellow Light
Hunter Garner Scholarship
C/O Julie Garner
One Shockoe Plaza
Richmond, VA 23219.4132
(804)698-8203