Make a statement. Win a
scholarship. Save a life.
Project Yellow Light is a scholarship competition designed to bring about change.
People know distracted driving is dangerous, but they do it anyway. As an applicant you have one clear mission: create a PSA to encourage your friends to avoid distracted driving, specifically using your phone while driving. Whether it’s sending a text, commenting on a photo, or messaging your friends in your favorite app, it’s never ok to drive distracted. Together, we can spread the word and help keep our roads safer.
We are excited to announce the expansion of our scholarship to include college-age youth who are gaining skills and experience through alternative paths – such as trade and vocational trainings, bootcamps and other credentialing programs. The same parameters will apply (students between the ages of 14-25). For those interested, please apply under the “college” level.
Submissions Open
Billboards due by March 1. Video and Radio due by April 1.
Billboard
Due on March 1
We want to see your personal expression come through on your billboard design. Create a design to warn your peers of the dangers of texting and driving.
In addition to the scholarship, the winning designs may be placed on billboards across the country, courtesy of Clear Channel Outdoor.
High School & College Prizes
1ST: $2,000
Video
Due on April 1
We want to see your personal expression come though on your video. You can video yourself, a group of people, make a cartoon; whatever moves you. Just make sure it’s in good taste.
In addition to a scholarship, the winning video for both high school and college may be turned into an Ad Council PSA and distributed nationally to approximately 1,600 TV stations.
:10 or :25 video submissions only!
High School & College Prizes
1ST: $8,000
Radio
Due on April 1
We want to see your personal expression come through in your recording. Think of ways to capture the attention of your peers and clearly express your message in a radio ad. Be sure it’s in good taste.
In addition to winning a scholarship, the winning entries may be turned into an Ad Council PSA and aired across the country courtesy of iHeartRadio.
High School & College Prizes
1ST: $2,000